Social Media In Insurance Marketing Today
Marketing a product or service that is a need rather than a want can be a challenge. This is particularly true for services like insurance policies, as many consumers struggle to differentiate between...
View Article3 Millennial Expectations Every E-Commerce Business Needs To Address
Ah, the millennials – the generation brought up with the Internet and the rest of the digital revolution! While there may be a good deal of stigma attached to this crowd, there’s no stopping the fact...
View ArticleContent Marketing’s Big Challenge In 2017
Content marketing has reached a crossroads in 2017. It has established itself as a genuinely useful weapon in the armoury of brands and agencies in a digital-led world. Yet now it’s time it came of...
View ArticleThe New Buyer’s Journey
Tech disruption within the sales sphere has created a new buyer’s journey, replacing the idea of a static sales funnel. Before the Internet, customers had few sources of information to rely on before...
View ArticlePlatform Economy: Putting Customer Value First
Can platform economies replace traditional commerce? The platform economy is about taking risks, learning, and trying. Digital platforms are driving a change in mindset by democratizing the way people...
View ArticleMoving From Digital Tactics To Digital Marketing
Traditional marketing and static sales messages are no longer effective in a B2B landscape where customers complete 70-90% of the buyer’s journey before engaging with service providers. Digital tactics...
View ArticleExperiential Marketing: Magnet For Millennials
Millennials have grown up in a world that seamlessly merges the virtual with the real – but also a world in which “fake news” seems to increasingly dominate social media. They are in dire need of...
View ArticleHow Game Theory Is Taking Marketing To The Next Level
Marketing tactics tend to stick to a tried-and-tested principle: If you’re marketing something that consumers don’t need to survive, target their emotions rather than their logic. The closer you can...
View ArticleSocial Selling: Building A Network And Business Brand
Today’s buyers want and need a more rewarding experience, especially when seeking technology solutions to meet critical needs. Businesses must adapt to buyers’ changes or face losing a share of their...
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Top 10 Buzz-Worthy Ideas From The Woodstock Of B2B Marketing
The Woodstock Festival of 1969 is one of the iconic images in American history and pop culture. Held on farmland in a small town in upstate New York, the 1969 celebration of passion and openness...
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Podcasts: Netflix For The Ears?
I struggle to recall the last time I sat down to watch terrestrial TV (aside from a few sporting events). My TV has recently become an extension of my phone or tablet, with apps such as YouTube and...
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Top 10 E-Commerce Game Changers Over The Last Decade
You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the big...
View ArticleHow Social Media Has Changed The Automobile Industry
Cars have changed a lot since the Ford Model T first rolled onto the market. But along with the vehicles themselves, the way the automobile industry sells cars has changed too, and it’s largely thanks...
View ArticleHow To Up Your Digital Marketing Game
Marketing is about engaging and forming a relationship with your audience. Digital marketing takes it a step further, utilizing tools like Facebook, Instagram, and Twitter to tap the power of the...
View ArticleHow Mobile Apps Power Up On-Demand Startups
On-demand is set to transform the mobile commerce entrepreneurial space. Whether you’re looking for taxi bookings, food orders, healthcare services, home maintenance, business info, or more, the app...
View ArticleHow Small Businesses Can Win With SEO
Having a great set of products and a user-friendly website are only the half the battle when it comes to gaining traction online. For businesses to get noticed, they need website traffic. But what do...
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Being Relevant To Sharks And Customers In The Digital Age
Bill Gates observed in 1996: Content is king! Gary Vaynerchuk upped the ante by saying: Content is king, but context is god! Did you know that sharks act calmer when they listen to AC/DC music?...
View ArticleRobots And AI In Retail: 8 Things You Must Know
“A new coat, please,” you say to the store robot, in a bit of a hurry. It notices that you’re in no mood for chit-chat and already knows that you have little time to spare on Thursday nights. The robot...
View ArticleDigitalist Flash Briefing: Turning Customers Into Promoters
Today, we’re talking about user-generated content and how it can be an easy way to help improve a brand’s reputation, social engagement, Web-site traffic and overall sales....
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Selling To Goldfish: Responding To Decreasing Attention Spans Of Customers
The average human’s attention span is down from 12 seconds in the year 2000 to eight seconds today. That is less than the nine-second attention span of your average goldfish! Another study states that...
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